Welcome to aSmallWorld

In our inaugural post on 11 Questions for 2009 we promised in Q4, to check out…

“Who among the village has genuine WikiCred, and who lives in aSmallworld as expounded by Forbes in all its renowned fabulousness and exclusivity (as touted by the Herald Tribune) ?”

We’ve decided to start first with opening the Kimono on aSW and let your brains hum with wonder while you lap up first of all what this world is all about, and ask around who you may know has the keys and who doesn’t?

Whether aSW means anything to you or not, it exists. And more likely than not, you can’t get in. And those who are in can’t even get you in – unless they have exclusively alloted invite rights which either take serious street cred, long-standing or decent connections.

Follow the globe to visit aSmallworld's decidedly locked doors.

So who’s in?

Well, not that many – althought it’s now definitely in the thousands after having been around for 5 years or more. But those who are include the likes of…the Hiltons, Spencers, von Furstenberg’s, Byrdie Bell, Hearsts, a handful of Churchills, plenty of ex/current sports stars (yes, the AB’s are represented somewhat…), Ivanka Trump, Naomi Campbell (and similarly leggy ubermodels), the Getty’s and the scion of countless powerplayers and titans. Of course, the ultimate true NY-Lon socialites: Tinsley and Minnie Mortimer and similar characters famous for being famous inhabit this little sphere of a strange sort of private social-network on the otherwise very public interwebs.

aSW is literally a ‘small’ world mostly unknown to the majority, we’ll take you inside…and find out the true lay of the land among our local and global New Zealanders…who’s in, who’s out, who’s the most connected, and who’s decidedly unconnected.

We’re pretty convinced we’ll uncover a few genuinely interesting people doing amazing things around the world and at home; probably there’ll be more surprises than the expected, but the most telling names will be those who are simply not present at all.